Split Screen idea's:

My Group and I was thinking about having split screens in our music video, I really liked this idea, so i did some research to see what other artists have done this and how they've used this editing technique as part of their video.

Kings of Leon - The bucket:
http://www.youtube.com/watch?v=AnZmWE8JG3M

I like how the video has used split screens of all different size's to add interest and create a different type of composition.

Girls Aloud - The show:


This video has also used split screens however in a very different way to the Kings of Leon one. However both are interesting and create a different composition.

My groups idea was to have the screen split into four different equal sections, while our artist is in one section our main male character will be in another, the two others will be empty at these times. however the sections are characters are in will change. We was thinking of having our characters pass props through the different screens. We have filmed each box separately and we will put them together on screen through editing.

advert ideas:

In our video we are having the girl band act as if they do not know each other for the narrative of our song, as our song is about a boy asking a girl for her number we thought it would be good if we could have him shown asking diffrent girls for their numbers. during the chorus of our song we was going to show the four girls in our band walking down a long path in a park, we only want to see one girl at a time so we was thinking of using editing to show the girls change and also we want their clothes to change dramaticly to show each characters personality.

we have found this advert which shows something similiar to our idea:

wordle:

I have made this Wordle at http:www.wordle.net/ i have used words that my group and i would like our band to be related to,we think these words can describe our band. i have also used words from which we have been given feedback by our peers.

Our mind map:

My group and i have made a mind map in our first official meeting to just briefly outline some code and conventions and mise-en-scene such as location,props and costumes that we may want to include in our music video, we also looked at whether we wanted our video to be narrative or performance based and we have decided to use both however due to the difficulty of finding instruments we have decided our performance will only be lip sync. We also discussed editing tecniques and camera angles and shots we'd like to use.

Song Lyrics:

"Knock 'Em Out"

Alright so this is a song about anyone, it could be anyone.
You're just doing your own thing and some one comes out the blue,
They're like,
"Alright"
What ya saying,
"Yeah can I take your digits?"
And you're like, "no not in a million years, you're nasty
please leave me alone."

Cut to the pub on our last night out,
Man at the bar cos it was his shout,
Clocks this bird and she looks OK,
Caught him looking and she walks his way,
"Alright darling, you gonna buy us a drink then?"
"Err no, but I was thinking of buying one for your friend..."

She's got no taste hand on his waist, tries to pull away but her lips on his face,
"If you insist I'll have a white wine spritzer"
"Sorry love, but you ain't a pretty picture."

[Chorus]
Can't knock em out, can't walk away,
Try desperately to think of the politest way to say,
Just get out my face, just leave me alone,
And no you can't have my number,
"Why?"
Because I've lost my phone.

Oh yeah, actually yeah I'm pregnant, having a baby in like 6 months so no, yeah, yeah...

"I recognize this guy's way of thinking..."
As he comes over her face starts sinking,
She's like,
"Oh here we go.."
It's a routine check that she already knows, she's thinking: "They're all the same."

"Yeah you alright baby? You look alright still, yeah what's your name?"
She looks in her bag, takes out a fag, tries to get away from the guy on a blag, can't find a light,
"Here use mine"
"You see the thing is I just don't have the time."

[Chorus]

Go away now, let me go,
Are you stupid? Or just a little slow?
Go away now I've made myself clear,
Nah it's not gonna happen,
Not in a a million years,"Knock 'Em Out"

Alright so this is a song about anyone, it could be anyone.
You're just doing your own thing and some one comes out the blue,
They're like,
"Alright"
What ya saying,
"Yeah can I take your digits?"
And you're like, "no not in a million years, you're nasty
please leave me alone."

Cut to the pub on our last night out,
Man at the bar cos it was his shout,
Clocks this bird and she looks OK,
Caught him looking and she walks his way,
"Alright darling, you gonna buy us a drink then?"
"Err no, but I was thinking of buying one for your friend..."

She's got no taste hand on his waist, tries to pull away but her lips on his face,
"If you insist I'll have a white wine spritzer"
"Sorry love, but you ain't a pretty picture."

[Chorus]
Can't knock em out, can't walk away,
Try desperately to think of the politest way to say,
Just get out my face, just leave me alone,
And no you can't have my number,
"Why?"
Because I've lost my phone.

Oh yeah, actually yeah I'm pregnant, having a baby in like 6 months so no, yeah, yeah...

"I recognize this guy's way of thinking..."
As he comes over her face starts sinking,
She's like,
"Oh here we go.."
It's a routine check that she already knows, she's thinking: "They're all the same."

"Yeah you alright baby? You look alright still, yeah what's your name?"
She looks in her bag, takes out a fag, tries to get away from the guy on a blag, can't find a light,
"Here use mine"
"You see the thing is I just don't have the time."

[Chorus]

Go away now, let me go,
Are you stupid? Or just a little slow?
Go away now I've made myself clear,
Nah it's not gonna happen,
Not in a a million years,

[Chorus x2]

Nah I've gotta go cos my house is on fire,
I've got herpes, err no I've got syphilis...
AIDS, AIDS, I've got AIDS!

Genre Theory:

what is a genre?
'Genre' is a critical tool which helps us study texts and audience responses to texts by dividing them into categories based on common elements;

Daniel Chandler (2001)
He argues that the word genre comes from the french word for 'kind' or 'class' the term is widely used in rhetorical literary theory, to refer to a distinctive type of 'text'
All genre's have sub genres (a genre within a genre) this means that they are divided into more specific categories that allow audiences to identify them more specfically by there familiar and what becomes reconisable characteristics similar to Barry Keith Grant (1995).

However Steve Weale (1995) stresses that 'genre's are not 'system' they are processes of systematation' meaning that they are dynamic and evolve over time.

Email to producers:

We have sent an email to the producers of Lily Allen, we iformed the producers that we our Alevel media students and would be using the song by Lily Allen 'knock 'em out' on the album 'Alright, still' we made it clear that we was only using the song for educational reasons and therefore there would be no copyright problems.