Prop list:

Today Oyinda and I had a group meeting and decided that we need to make a list of props which we would need during filming this will help us be organised and very helpful during planning our shoot.

Composition:

Framing and Composition of the shot is very important,
Rule of thirds:
The Rule of thirds is a compositional rule which states that an image should be divided into nine equal parts by two equally-spaced horizontal lines and two equally-spaced vertical lines. Aligning a subject with these points creates more tension, energy and interest in the composition than simply centering the subject would. So I will keep this in mind when filming Our music video.

Band or Solo?:

My group and I have been wondering whether we should use our idea of a girl band which is very traditional for pop music or change our idea and have a single artist, we keep changing our minds and wondering which will be best for the video.
personally i like our idea of the girl band especially as we have already come up with so many good ideas for the narrative of video which we will only be able to do with a girl band, such as the changing people.
however we could still do a similar idea but instead of the people changing the artists clothes can just change.
due to practical reasons i think it will be best if we use a single artist as not all our group members may be able to make it each time we film, also we wouldn't all be able to be in the shot at the same time because someone would have to be filming and generally most performances contain the whole of a band. lucky enough changing our girl band to a solo artist doesnt effect our storyboard much at all so it is not much of a problem.
so we are now using Oyinda as or artist.

Lip sync practice:

In our group we have decided that for our actor it should be either Oyinda or Danielle as they are confident and we think they will look good in the video.
here is their first attempt at lip syncing:

Audience questionnaire:

Name:

Gender: Male Female

Age: 11-14 15-19 20-26 27+

Occupation:

Favourite music genre: Pop Indie Dance Country R&B Contemporary Rock Other?

How do you access your music videos: Internet Television Radio

Do you have any expectations of a 'Pop' music video?

Do you think it is important for the artist to be in his/her music video? and why?

What Costumes/Make up do you expect in a Pop music video?

What locations would you expect a pop music video to be set?

What are your expectations of a music video from Lily Allen?

How do you think Lily Allen is portrayed in her music video's?

Here's a response to my questionnaire which i recieved on social networking site Facebook:

girlband research:

The spice girls:
the spice girls were my childhood hero's and are icons to all present and future girl bands, as we a doing a girl band i think it is really important to research into them,

Background history:
British girl group formed in 1994, consisting of five girls Victoria Beckham (posh spice), Emma Bunton (baby spice), Melanie Chisholm (sporty spice), Melanie Brown (scary spice)and Geri halliwell (ginger spice)they released their debut single 'wannabe' in 1996 which reached number 1 in over 30 countrys after this the group was established as a 'world phenomenon'.

i really like the way that the girls all had different personalities and brought these out to show each of them as different within the group, no other girl bands have done this as far as i know, so i would like to show a similar idea for our girl through our video, showing each girl in a different location which reflects their personality and also different costumes.

Storyboard:

We have been thinking about many different ideas for our video, and we have now come together and put them all down in order of when we want them and where in the song we want them. These are the pictures of our storyboard so far, we have changed some of our ideas that we originally thought of doing for example we had thought about having every chorus in the same location (the park) but now we are thinking we are thinking of having the location change throughtout the video as it might get too repetitive for the audience. But we would still like to start our video in the park and also end it there.

As i was drawing the storyboard i colour coded it to make it easier when filming, i wrote all props we would need in red and all camera angles and movements in green. we also wrote what we would have our artist doing on shot in great detail to make sure we knew excatly what we was doing so we didnt forget to film anything or miss anything out. we also wrote how many seconds each shot would be and to what lyrics they will go, this will help later when editing.

Treatment:

what is a treatment?
A short outline of a media production designed to give a clent an over view based on a brief, they are written descriptions however they can also include sketches and imageszs to demonstrate the intention of a production. often used to sell an idea it is an integral aspect of the production process.

Our treatment will include:
. background to the song/artist
. basic narrative or concept of the video? are you creating a performance, narrative or concept and why?
. what 'feel' do you want to provide for your audience?
. how will you achieve this?
. what are the codess and conventions of your genre?
. in what whys are you conforming to or subverring them?
. what themes do you have running through the video?
. how will you use costumes and make up to convey your messages?
. where is your location and why?
.have you obtained the bands permission?

i will do some research before making our treatment and i will get some information so we can answer these questions

The hypodermic needle theory:

The hypodermic needle model (also known as the hypodermic-syringe model) is a model of communications also referred to as the "magic bullet" perspective, or the transmission-belt model. Essentially, this model holds that an intended message is directly received and wholly accepted by the receiver. The model is rooted in 1930s behaviorism and is largely considered obsolete today.

The hypodermic needle theory implied that mass media had a direct, immediate and powerful effect on their audiences. The mass media in the 1940s and 1950s were perceived as a powerful influence on behaviour change. Several factors contributed to this "strong effects" theory of communication, including: the fast rise and popularization of radio and television, the emergence of the persuasion industries, such as advertising and propaganda, the Payne Fund studies of the 1930s, which focused on the impact of motion pictures on children, and Hitler's monopolization of the mass media during WWII to unify the German public behind the Nazi party.

Later developments:
The phrasing "hypodermic needle" is meant to give a mental image of the direct, strategic, and planned infusion of a message into an individual. But as research methodology became more highly developed, it became apparent that the media had selective influences on people.

The most famous incident often cited as an example for the hypodermic needle model was the 1938 broadcast of The War of the Worlds and the subsequent reaction of widespread panic among its American mass audience. However, this incident actually sparked the research movement, led by Paul Lazarsfeld and Herta Herzog, that would disprove the magic bullet or hypodermic needle theory, as Hadley Cantril managed to show that reactions to the broadcast were, in fact, diverse, and were largely determined by situational and attitudinal attributes of the listeners.

Audience Theory:

'Audience theory is a element of thinking that developed within academic literary and cultural studies

With a specific focus on rhetoric, some, such as Walter Ong, have suggested that the audience is a construct made up by the rhetoric and the rhetorical situation the text is addressing. Others, such as Ruth Mitchell and Mary Taylor have said writers and speakers actually can target their communication to address a real audience. Some others like Ede and Lunsford try to mingle these two approaches and create situations where audience is "fictionalized," as Ong would say, but in recognition of some real attributes of the actual audience.

There is also a wide range of media theory and communication studies theories about the audience's role in any kind of mediated communication. A sub-culturally focussed and Marxism-inflected take on the subject arose as the 'New audience theory' or 'Active audience theory' from the Centre for Contemporary Cultural Studies during the 1980s.

The hypodermic needle model
The intended message is directly received and wholly accepted by the receiver.
Two-step flow
The people with most access to media, and highest media literacy explain and diffuse the content to others. This is a modern version of the hypodermic needle model.
Uses and gratifications
People are not helpless victims of mass media, but use the media to get specific gratifications.
Reception theory
The meaning of a "text" is not inherent within the text itself, but the audience must elicit meaning based on their individual cultural background and life experiences
Obstinate audience theory
This theory assumes that there is a transactional communication between the audience and the media. The audience actively selects what messages to pay attention to. The Zimmerman-Bauer study found that the audience also participates in the communication by influencing the message.

Editing ideas:

As our idea in the video is not to have the band as if they know each other for the perpose of the song, we was thinking as a humour idea at the end of the song, we was thinking of having all four girls in the video chase the boy away with props, such as a bunch of flowers, heels, a huge lolly pop, and a rolled up newspaper. we was thinking of doing this part of the video in sepia as if it was an old sient movie

We no speak Americano by yolanda be cool used a similar idea for the whole of there music video:


Charlie Chaplin was an icon because of his silent movies which are very humouros, since many have copied and used similar ideas to him: