Thursday, 28 April 2011
Question one:
1) In what ways does your media product use, develop or challenge forms and conventions of real media products?
We adopted many aspect of real media ranging from music videos to advertisements. Our video consists of shot angles, themes and techniques from different real media products, that we adapted to suit our music video, however some features are very similar and almost inter textual.
We have used a similar image to this one from Pink's video to 'Raise your glass' that represents WW1 pro women propaganda, we have used this to show a strong power characteristic in women in today's society. We discovered Pink's video after we had already used this image in our video and therefore we were able to further developour initial idea by using a poster in the background to reinforce the image that we were trying to create. Pink's image and message she portrays to the audience is similar to that of our character Bailey, which is the empowerment of women.
We decided to develop our idea's by juxtapose the image's we have created in our video by creating a contrasting message in our video. We used camera angle's to represent objectifying women, we used a tilt shot from her legs to her face. We developed this idea after watching the video to 'Frim Fram Sauce' by The Nat King Cole Trio. This is to mock men objectifying women where as in the 'Frim Fram Sauce' video there the tilt shot has no relevance to the song other than just having the image of a woman's body in it. 
We used a humorous element through out our video by developing ideas we have seen in videos such as 'We 'no speak Americano'. we have used an idea from the this music video to create the ending of our music video we decided to end it with the female protagonist chasing the male with a shoe. We edited in an old movie style effect (spehia with vertical scratches and dots). The 'We 'no speak Americano' music video also shows the conventional chasing of another character portrayed in old comedies. We thought this was effective in our video.
However we have also challenged the conventions of a pop music video by our video being simple in comparison to most music video's which are bright, colourful and extravagant in their locations, props and use of costume and make up, we used realistic locations, props and costumes to relate more with our target audience. We also challenged by not including a dance routine where as most music video's have backing dancers and full routines. 
Question three:
3) What have you learnt from your audience feedback?
On Thursday 7Th April, we hosted a film showing evening. This showing displayed all of our productions across AS and A2. I enjoyed seeing the year 12's productions and giving them audience feedback as I felt that they're films were some of the best as they were an assortment of all different genres not just horror/thriller. we tried to get as much audience feedback as possible by giving the audience response sheets to fill out, and set up response booths so after the showcase was over they could give us some verbal feedback that we could film on our flip cameras it was good to receive some feedback from other students and teachers.
I found this a great opportunity to show off our productions what we had been working on for the past year Here is what we found from our audience feedback:
-'video fits well with the genre'
-'costume was appropriate for the genre and the forwarding and rewinding effect looked really good'
- 'different camera angles and good song choice'
" Fits with music genre - Excellent"
"Loved all the different shots"
"Video went well with the song choice"
"Favourite part, the ending scene"
"Good effects and camera angles"
"Great lighting"
"Good use of different camera angles"
"Good locations, which matched song choice"
"White background was very effective"
"Fast pace shots worked well"
"Good use of rewinding effect"
"Good lip syncing"
"Fun video, matches song"
"Fantastic costumes, and locations"
"Great range of shots"
"very funny/cute"
"Excellent split screens"
"Funny/well edited"
"Creative use of props/costumes'
Use of props connect with the lyrics"
"Fantastic camera angles"
Great variety, fits with genre"
"Quirky and enjoyable because of the location changes"
"Upbeat got me grooving in my seat"
"Creative and effective ending"
View our 'wordle' at this link:
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From looking at all the feedback that we have gained. We have learnt that, our audience really liked our use of props and costumes, because they related to our song and our pop genre. By also gaining audience feedback during the production of our music video, allowed us to be able to change things to improve the final version of our music video, which meant that in the end our product was more of what our target audience wanted. We learnt that our audience wanted fast pace editing and short quick shots, so the video was eye catching and for us to include locations that they could relate to, so our music video should be realistic. In the feedback we gained after our music video had been shown at the showcase evening in school, we learnt that our audience found our video really fun and quirky , which is the image we wanted to create for our artist in our music video.
Question four:
4) How did you use media technologies in the construction and research, planning and evaluation?
Media Evaluation
