Question one:

1) In what ways does your media product use, develop or challenge forms and conventions of real media products?

We adopted many aspect of real media ranging from music videos to advertisements. Our video consists of shot angles, themes and techniques from different real media products, that we adapted to suit our music video, however some features are very similar and almost inter textual.


We have used a similar image to this one from Pink's video to 'Raise your glass' that represents WW1 pro women propaganda, we have used this to show a strong power characteristic in women in today's society. We discovered Pink's video after we had already used this image in our video and therefore we were able to further developour initial idea by using a poster in the background to reinforce the image that we were trying to create. Pink's image and message she portrays to the audience is similar to that of our character Bailey, which is the empowerment of women.




We decided to develop our idea's by juxtapose the image's we have created in our video by creating a contrasting message in our video. We used camera angle's to represent objectifying women, we used a tilt shot from her legs to her face. We developed this idea after watching the video to 'Frim Fram Sauce' by The Nat King Cole Trio. This is to mock men objectifying women where as in the 'Frim Fram Sauce' video there the tilt shot has no relevance to the song other than just having the image of a woman's body in it.




We used a humorous element through out our video by developing ideas we have seen in videos such as 'We 'no speak Americano'. we have used an idea from the this music video to create the ending of our music video we decided to end it with the female protagonist chasing the male with a shoe. We edited in an old movie style effect (spehia with vertical scratches and dots). The 'We 'no speak Americano' music video also shows the conventional chasing of another character portrayed in old comedies. We thought this was effective in our video.





However we have also challenged the conventions of a pop music video by our video being simple in comparison to most music video's which are bright, colourful and extravagant in their locations, props and use of costume and make up, we used realistic locations, props and costumes to relate more with our target audience. We also challenged by not including a dance routine where as most music video's have backing dancers and full routines.